Post by arfantseo501 on Jan 9, 2024 0:24:37 GMT -5
The easiest way is to look up the Reverse Goal Path report in Google Analytics. Then look at which pages occur frequently right before a conversion happens. Chances are you’ll see that there’s a small collection which deliver your highest conversions. So now you know those pages are working well and assisting in converting new leads and visitors on your website. Now go to all of your other pages especially those underperforming ones identified a second ago and add new internal links or calls to action that redirect visitors to your highest converting pages.
Test These Page Elements Technically speaking A B tests are supposed to be reserved primarily for testing very specific elements like two headline variations . However I find it helpful to start your landing page optimization broad at first and then get more specific or granular as you go. For example instead of starting Country Email List with a few might not pan out for some time start with the basics Offer Does an eBook or coupon drive better results Not sure so try a simple test to find out Messaging Most companies are great at using positive messages that reinforce what people stand to gain for your product or service. However what about the pain of loss Many times negative messaging can grab more attention or be more persuasive. Layout The page’s overall user experience and layout can have a huge effect on conversions presenting information in a logical order or obscuring the important details leading to confusion.
Imagery Visuals can help by showing what people are going to get as a result of your product or service or they can distract readers with irrelevant placeholders. Headline The best headlines stem from some deeper primal motivation. For example taping into their urge to succeed and avoid failure. CTA Action words and verbs tend to convert best over vague general statements like ‘Subscribe’.
Test These Page Elements Technically speaking A B tests are supposed to be reserved primarily for testing very specific elements like two headline variations . However I find it helpful to start your landing page optimization broad at first and then get more specific or granular as you go. For example instead of starting Country Email List with a few might not pan out for some time start with the basics Offer Does an eBook or coupon drive better results Not sure so try a simple test to find out Messaging Most companies are great at using positive messages that reinforce what people stand to gain for your product or service. However what about the pain of loss Many times negative messaging can grab more attention or be more persuasive. Layout The page’s overall user experience and layout can have a huge effect on conversions presenting information in a logical order or obscuring the important details leading to confusion.
Imagery Visuals can help by showing what people are going to get as a result of your product or service or they can distract readers with irrelevant placeholders. Headline The best headlines stem from some deeper primal motivation. For example taping into their urge to succeed and avoid failure. CTA Action words and verbs tend to convert best over vague general statements like ‘Subscribe’.